Marketing Automation Software & Tools Comparison
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ActiveCampaign
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ActiveCampaign Overview
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What is ActiveCampaign?
ActiveCampaign somewhat intricately describes itself as a “Customer Experience Automation Platform” that enables small and mid-sized businesses to segment contacts and customers and personally target them through multiple channels. In doing so, ActiveCampaign combines email marketing and marketing automation with elements of CRM. The smallest package starts at $9 per user per month and includes all elements of traditional email marketing and automation for up to 500 contacts. For more contacts, more complex automations and further features, like the CRM function, you have to dig much deeper into your pocket.
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ActiveCampaign Screenshots
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“Eine der besten Lösungen für Agenturen”
Was gefällt Dir nicht?
There’s really nothing that bothers me.
What problems does the product solve for you?
On the one hand the need for email marketing automations for our agency clients and on the other hand of course our email marketing campaigns. We also use the integrated CRM to manage our clients.
“All-In-One Marketing Automation für jedes Budget.”
M
Matthias
Managing Director at
DyneForge
Marketing automation, which is actually reserved for much more expensive tools like Infusionsoft, is available here at a fantastic price. In addition a very simple operation without being limited in the functions. No matter what you want to automate in your business, it can be done with ActiveCampaign and the myriad of apps you can link. Important lead scoring, task distribution, and behavior-based email sequences can be played out using various triggers. All in all, for the price you get, this is probably the most comprehensive tool on the market.
Was gefällt Dir nicht?
The integrated CRM system could be a bit more extensive and allow documents to be saved in the tool. About a Google Drive connection also possible, but to be able to save contracts, etc. directly in the CRM would be better. The deal system is a bit too inflexible and works best with fixed package prices and not individual offers.
What problems do you solve with the product?
Most often I use the email automation. However, there are quite a few automations running in the background that serve the LeadScoring and Deals system. Once set up, most of the time is spent in the tool (aside from writing emails) in the CRM and deal system and adding more emails to existing automations.
“Automations und ansprechende Designs ohne Codingskills”
Was gefällt Dir nicht?
Once set up and trained Active Campaign is a super tool, however this process took a while at least for us. Since there are numerous ways to use it, it takes time and energy to get the hang of it.
What problems do you solve with the product?
Active Campaign solves the design of mails, but also their sending. The most helpful feature is the definition of automation flows, which make it possible, for example, to automatically send a reminder when an item is still in the shopping cart. These flows can be very complex and individually designed. Another advantage is the adaptation of the mails to end devices – all mails are mobile optimized without additional effort.
“Das beste E-Mail Marketing Automatisierungs Tool”
“Bietet viel, leider nicht ohne Haken.”
“Umfangreich, Einfach und Günstig”
Was gefällt Dir nicht?
The development of new tools is a bit slow. But they are always mature.
What problems do you solve with the product?
ActiveCampaign saves us a lot of work when automating forms or campaigns. The filter functions for contacts make it easier to find important contacts and also adding them to new sequences is done quickly.
“Die Nummer 1 für E-Mailmarketing Automation”
Among the multitude of email marketing providers, ActiveCampaign stands out for me because of the combination of these three factors: ease of use, automation capabilities, and widespread integration with other platforms and systems. A special feature compared to many other systems, is the ability to automatically add tags (keywords) to contacts and then trigger certain actions. I have never had a use case that I could not implement with ActiveCampaign. If you want to automate your digital marketing and sales processes, ActiveCampaign is the best choice.
Was gefällt Dir nicht?
Compared to other providers ActiveCampaign does not offer the possibility to get to know the tool with a free plan. Also the price scale, which is essentially fixed to the number of managed contacts, leads with large lists, quickly to relatively high monthly costs. The prefabricated layout templates offered in the system could be more extensive and modern, but it is possible to create or import your own templates.
What problems do you solve with the product?
I use ActiveCampaign for creating and sending out my regular newsletters as well as for generating and qualifying leads. ActiveCampaign offers me the possibility to work with different brands and senders. The basic logic and organization of contacts and workflows with tags is very convenient for me.
“Umfangreiche Optionen für kleines Geld”
Was gefällt Dir nicht?
The support is only in English and especially in the onboarding process some more help would have been great. At the beginning you get a personal support hour as a call with an employee who explains a lot, helps you set up and answers questions. In the smallest package, support is then – logically – only done by mail, which is less effective.
What problems do you solve with the product?
Active Campaign is a very comprehensive tool for little money. In the smallest version you can get a lot of functions for a monthly fee of 9 €. You won’t need all of them, but even if you only use very simple email campaigns, it’s worth it. For us, the marketing automation function was decisive, which we could easily set up and also test with a path system. But we were also able to set up, send and report customer mailings easily using the tool.
“Langfristig Bestes Preis-Leistungs-Verhältnis”
Was gefällt Dir nicht?
For me there are no real disadvantages, there could only be more e-mail templates.
What problems do you solve with the product?
I use it for email segmentation, dynamic content creation, contact and lead scoring and last but not least for automated email communication with customers and prospects.
“Umfangreiches und hilfreiches Tool, super Support”
Was gefällt Dir nicht?
In the beginning the setup and the single functionalities can be a bit overwhelming.
What problems do you solve with the product?
I use Active Campaign for lead generation with easy integration on my website (forms can be linked, depending on the website builder). The automation of the campaigns is a big plus. Clear lead management with lists, automations and tags.
“E-Mail Automatisierung und CRM mit sehr gutem Preis-Leistungs-Verhältnis”
Was gefällt Dir am besten?
We particularly like the open philiosophy with numerous interfaces, which we use especially for integration into our website and for lead generation and management. The software is characterized by a good usability, even the use of automations is easy to handle after a short learning phase. Availability and reliability of the platform is also very good.
Was gefällt Dir nicht?
We have yet to experience any significant downside to us.
What problems do you solve with the product?
We were able to use ActiveCampaign to combine CRM, email marketing, and lead generation on one central platform. Together with a rebuild of our WordPress-based website, we were able to establish inbound and content marketing as an important part of our marketing and sales activities.
“ActiveCampaign ermöglicht selbst technischen Laien automatisiertes Email Marketing.”
“Einfache Handhabung, sehr intuitiv. Even for beginners.”
M
Martin
Founder at
Cash or Karma
The simple handling makes it easy to get started. You can find your way intuitively. The costs are manageable and worth it – even compared to Mailchimp.
Was gefällt Dir nicht?
The only comparable downside is the cost. You have to pay money even in the entry level version. But that’s perfectly ok for the tool.
What problems do you solve with the product?
I use it to collect email addresses for my newsletter. The newsletter is also sent out with it. And I can manage lists well with it.
“Das ultimative Automationsmonster”
Was gefällt Dir nicht?
The UI is a bit stale here and there. You might find the CRM aspect too pronounced for an email tool. With list growth, not much flexible pricing compared to competitors.
What problems do you solve with the product?
The complete qualification of users with very complex automation chains based on content interaction.
“I’m not an AC pro yet but the SW can do a lot and especially various automations can be mapped quite clearly and well.”
“Die gute Automation-Lösung für kleine und mittlere Unternehmen.”
P
Patric
CEO at
interactive friends ag
As an agency, we have been using ActiveCampaign for over two years in our client engagements. In this time ActiveCampaign has continuously developed, new functions have been launched and the handling has been simplified. The software offers more than just email marketing. Marketing automation based on user behaviour via email, website, shop etc. is integrated and can be used for campaigns, profiling, lead nurturing. We and our customers are very happy with it.
Was gefällt Dir nicht?
Partly the backend of the solution is slow. We are aware that ActiveCampaign is working on improving the performance.
What problems do you solve with the product?
Wir nutzen ActiveCampaign für unsere Kunden in den Bereichen Lead Generation, Verkaufsförderung, Umsatz-Absatz, Verhaltenstracking
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Was gefällt Dir nicht?
There’s really nothing that bothers me.
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What problems does the product solve for you?
On the one hand the need for email marketing automations for our agency clients and on the other hand of course our email marketing campaigns. We also use the integrated CRM to manage our clients.
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“All-in-one marketing automation for any budget.”
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M
Matthias
Managing Director at
DyneForge
Marketing automation, which is actually reserved for much more expensive tools like Infusionsoft, is available here at a fantastic price. In addition a very simple operation without being limited in the functions. No matter what you want to automate in your business, it can be done with ActiveCampaign and the myriad of apps you can link. Important lead scoring, task distribution, and behavior-based email sequences can be played out using various triggers. All in all, for the price you get, this is probably the most comprehensive tool on the market.
,
Was gefällt Dir nicht?
The integrated CRM system could be a bit more extended and documents could be saved in the tool. About a Google Drive connection also possible, but to be able to save contracts, etc. directly in the CRM would be better. The deal system is a bit too inflexible and works best with fixed package prices and not individual offers.
,
What problems do you solve with the product?
Most often I use the email automation. However, there are quite a few automations running in the background that serve the LeadScoring and Deals system. Once set up, most of the time is spent in the tool (aside from writing emails) in the CRM and deal system and adding more emails to existing automations.
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“Automations and responsive designs without coding skills”
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L
Lisa
Marketing Specialist at
KeySystems GmbH
Active Campaign offers numerous possibilities for the design of e-mails and their use for marketing purposes. A wide variety of design templates are available, which can be personalized with just a few clicks in an easy-to-use interface. For all programmers, however, the platform also offers a code editor. The creation, import and management of contacts is also simplified, e.g. through the use of tags for categorization.
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Was gefällt Dir nicht?
Once set up and trained Active Campaign is a super tool, however this process took a while, at least for us. Since there are numerous ways to use it, it takes time and energy to get the hang of it.
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What problems do you solve with the product?
Active Campaign solves the design of mails, but also their sending. The most helpful feature is the definition of automation flows, which make it possible, for example, to automatically send a reminder when an item is still in the shopping cart. These flows can be very complex and individually designed. Another advantage is the adaptation of the mails to end devices – all mails are mobile optimized without additional effort.
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“The best email marketing automation tool”
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M
Monika
Head of Performance Marketing at
Snoooze Vertriebs GmbH
Low barrier to entry & very intuitive user interface. All common logics (e.g. if/then) & triggers available. Visualization of automation logic helps immensely with more complex automations. Segmentation based on tags is very easy to design, you can quickly run A/B tests with it. Lead lists can be loaded as target group in Facebook.
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Was gefällt Dir nicht?
More native integrations would be great, for more sophisticated automations a Zapier connection is needed. For example, without Zapier I can only add or remove leads from Facebook to a Custom Audience. Also, some functions hide in some sub-levels.
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What problems do you solve with the product?
Detailed segmentation of customers and leads, which allows us to send out tailored emails. We also test messaging using A/B testing. Saves a lot of time in creating automations for Facebook Lead Gen campaigns.
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“Offers a lot, unfortunately not without hooks.”
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C
Christian
Managing Director at
Digitaleffects GmbH
AC is a modern email marketing solution and offers features up to CRM. Campaigns and automations can be easily created. Contacts can be managed and tagged across lists. There are various tracking functions, even for your own website.
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Was gefällt Dir nicht?
The interface is often very slow. There are always bugs. Customer service is unfortunately poorly trained and quickly overwhelmed.
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What problems do you solve with the product?
AC makes lead generation easier for me. Thanks to automation, manual effort is no longer necessary. I can do email marketing without additional resources.
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“The best newsletter tool I know”
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J
Justus
Owner at
Web Design Logic
The big advantage of Active Campaign for me is the price, which is worth it even for smaller lists. To find your way around you don’t need much time and I am very satisfied with the deliverability of the email.The automation solutions are great and save me a lot of time, by Drap Drop individual elements can be inserted.Am now for 2 years customers and have never regretted it.
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Was gefällt Dir nicht?
Company headquarters in the USA. I am not 100% sure if the data processing is in accordance with the DSGVO. It takes a while until everything works, because there are a lot of functions. In addition, support is also only in enlisch.
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Which problems do you solve with the product?
To automate my newsletter. I don’t have to take care of anything anymore. The advantage of using it is the time saving. In addition, I can also quickly create new lists and simple opt in forms due to the ease of use.
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“Comprehensive, Simple and Cheap”
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R
Robert
Chief Marketing Officer at
moin.ai
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Was gefällt Dir nicht?
The development of new tools is a bit slow. But they are always mature.
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What problems do you solve with the product?
ActiveCampaign saves us a lot of work when automating forms or campaigns. The filter functions for contacts make it easier to find important contacts and also adding them to new sequences is done quickly.
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“The number 1 for email marketing automation”
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J
Johannes
Founder and Managing Director at
Ellenberg GmbH
Among the multitude of email marketing providers, ActiveCampaign stands out for me due to the combination of these three factors: ease of use, automation capabilities and widespread integration with other platforms and systems. A special feature compared to many other systems, is the ability to automatically add tags (keywords) to contacts and then trigger certain actions. I have never had a use case that I could not implement with ActiveCampaign. If you want to automate your digital marketing and sales processes, ActiveCampaign is the best choice.
,
Was gefällt Dir nicht?
Compared to other providers ActiveCampaign does not offer the possibility to get to know the tool with a free plan. Also the price scale, which is essentially fixed to the number of managed contacts, leads with large lists, quickly to relatively high monthly costs. The prefabricated layout templates offered in the system could be more extensive and modern, but it is possible to create or import your own templates.
,
What problems do you solve with the product?
I use ActiveCampaign for creating and sending out my regular newsletters as well as for generating and qualifying leads. ActiveCampaign offers me the possibility to work with different brands and senders. The basic logic and organization of contacts and workflows with tags is very convenient for me.
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“Extensive options for little money”
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M
Magdalena
Marketing Manager
