What
  • Arts & Entertainment
  • Automotive
  • Beauty & Spa
  • Health & Medical
  • Hotels
  • Real Estate
  • Restaurant
  • Services
  • Shopping
Where
contacts Sign In
author Image

Optimizely Campaign

,

Optimizely Campaign

46 Reviews

,

Request Demo

,

Optimizely Campaign Overview

,

What is Optimizely Campaign?

Optimizely Campaign is a professional omnichannel marketing software that allows users to create, send and evaluate campaign mailings. According to its own information, the simple and powerful editor supports the creation and editing of one-shot campaigns as well as more complex marketing automations. In addition to e-mails, it is also possible to contact customers via print, SMS, web push and mobile push on an event-based and content-personalised basis. Optimizely Campaign integrates seamlessly with popular web analytics, e-commerce and CRM systems. Users can use API’s and extend them with various additional functions. Optimizely is a partner of the Certified Senders Alliance (CSA) and participates in their Allowlisting Program, which also guarantees the compliance of a sender’s email marketing processes with the GDPR. The CSA Allowlisting allows for preferential delivery as well as better inbox placement with participating Internet Service Providers. According to the company, an overall delivery rate of 99.8% is achieved.

,

Optimizely Campaign Screenshots

“AusgeklĂŒgelte Technik mit dĂŒrftigen Formatierungs-Optionen”

Was gefÀllt Dir nicht?

When it comes to layout, Episerver disappoints across the board. Creating business templates costs extremely much, customizing the template itself is not possible and the editor to create new templates is an absolute joke.

What problems do you solve with the product?

With Episerver, you can screw with anything. If you can’t solve something yourself, support can. The price is ok, if you have already done the preliminary work.

“Bietet alles, was man fĂŒr gutes E-Mail Marketing und Automatisierung braucht”

“Gutes E-Mail-Marketing-Tool & absoluter Top-Service! ”

Was gefÀllt Dir nicht?

Considerable implementation effort in the beginning. Creation and customization of the prefabricated templates need perseverance and patience, because no independent individualizations are possible. Also the copy function of contents etc. is expandable. The reporting functions have to be worked out in the learning by doing system. The user guide is still very expandable here.

Which problems do you solve with the product?

Reliable sending of email campaigns and especially automations. Good & fast usability for users. Reliable sending of email campaigns. Individualization and personalization of customer communication.

“Nicht perfekt aber individualisierbar und vielseitig mit Potential!”

T
Tanja
E-Mail Marketing Managerin bei
Popken Fashion Group

Was gefÀllt Dir nicht?

Lack of integrated interfaces, e.g. to facebook (LeadAds). Partly very time consuming in campaign creation or reporting and not very intuitive.

Which problems do you solve with the product?

Sending newsletters, trigger mailings, marketing automations, customer mailings to imported address lists and target groups. Optimizeley creates transparency about the dispatch success and provides a professional presentation of the mailings.

“There is usually always room for improvement – but basically a top tool!”

Was gefÀllt Dir nicht?

Many features (e.g. mobile fusion (for responsive design), template kit or personalization) have to be booked for a fee. The data sovereignty does not lie with the customer – e.g. database fields cannot be created/deleted by the customer. This can also lead to the fact that you have to use up your support contingent for such tasks, which you could also do yourself.

What problems do you solve with the product?

You certainly don’t solve problems with it. But advantageous is the one or other Teuro, which one can generate with sophisticated campaigns. But it would certainly also work with other tools.

“Intuitives E-Mail-Marketing-Tool mit vielen interessanten Features”

Was gefÀllt Dir nicht?

If you use Optimizely Campaign for multiple clients, there should be the possibility to store a central template. Currently you have to copy new message templates to each client individually.

What problems do you solve with the product?

Good usability for editors; automation of customer communication through trigger mails; ensuring a uniform brand presence through template kit; internationalization through multi-client capability of the tool; multilingualism of the tool

“Stable and powerful with p

Convinced me of many BestPractices before deciding to buy. Episerver Campaign with product recommendation gave us a sales boost and the added value was immediately noticeable. The trigger mails, ideal to address “shopping cart abandoners”, I have not seen with any other solution so far. And all this with perfect support, which has solved all our previous requirements super. Thanks!

Was gefÀllt Dir nicht?

For us. there. are. advantages. without. exception.

What problems does the product solve for you?

Sales Boost. Address shopping cart abandoners. Immediate added value.

“Sehr professionelles System, aber umstĂ€ndlich und langsam”

Was gefÀllt Dir nicht?

The system is very cumbersome to use with its logic of paragraphs. It has a lot of features, but is not intuitive to understand. At the same time, it lacks the simplest things, like a button generator that you have to ask to be unlocked. The system is often (from 9 am – 5 pm) agonizingly slow.

What problems do you solve with the product?

Episerver Campaign is used as a central newsletter system by most of our company (we have many different brands). It is easy to administer centrally, the support has become quite good, the mailing is very reliable.

“Leistungsumfang passt, aber UX ist dĂŒrftig.”

M
Marion
Digital Marketing Expert at
Bosch

Was gefÀllt Dir nicht?

Compared to other SW products I find Episerver not very intuitive. This already starts with details like the arrangement of interactive elements. For my taste there is also too much manual effort and too few possibilities to make individual settings. An example: why can’t I configure that a link is changed by default in the desktop and mobile version? How many times we sent wrong links to mobile recipients because you forgot this actually minimal manual adjustment….

What problems do you solve with the product?

Uniform design in e-mail communication is ensured by Episerver. Most colleagues couldn’t even change the template if they wanted to … 😉

“Relativ eInfach zum bedienen, gutes Preis-Leistung VerhĂ€ltnis”

Was gefÀllt Dir nicht?

In the beginning there was more implementation effort than expected. Many features that were sold as “free” cost extra.

Which problems do you solve with the product?

Very good reporting possibilities. I save a lot of time with mailing creation compared to the old tool (Email Manager from Sitecore).

“Übersichtliches User Interface fĂŒr ein zĂŒgiges und geordnetes Arbeiten”

Was gefÀllt Dir nicht?

In general, the structural design of mailings in the form of outline paragraphs is quite cumbersome and above all “rigid”. Also the copy function of contents etc. is expandable.

What problems do you solve with the product?

Reliable sending of email campaigns and especially automations.

“Professionelles E-Mail-Marketing”

Was gefÀllt Dir nicht?

The tool is not really intuitive in terms of usability. This makes it quite complex to train someone in the tool (e.g. holiday replacement or similar). It is also quite expensive, although the costs are handled very transparently.

What problems do you solve with the product?

We use OC to manage direct contact with our prospects. In the long term, the tool should also help us to increase sales – in the b2b sector this is always a bit more complex due to multi-level distribution channels etc.

“OC weiterzuempfehlen”

Was gefÀllt Dir nicht?

The creation of recipient lists and the logic behind it is relatively complicated in structure and difficult to use for beginners, so this is difficult to pass on to trainees/interns. Changes are often not saved… Adding tracking links is very time consuming.

What problems do you solve with the product?

Mails can be scheduled and sent in advance, so this can be prepared and doesn’t need any further maintenance.

“Sehr gutes Tool mit Verbesserungspotential”

Was gefÀllt Dir nicht?

The new menu is not very user friendly. There should be an option to fix the menu unfolded. Also, I think the preview of the newsletters is not well solved. The preview window is too small and the preview is not clickable.

Which problems do you solve with the product?

We send custom newsletters with little effort. Automated email campaigns can also be set up with a few clicks. The usage is very easy and understandable.

“Gutes und stabiles E-Mail-Marketing-Tool”

Was gefÀllt Dir nicht?

The interface of the tool could be a bit more user-friendly. The modular system for building newsletters is ok, but it could be made a bit more innovative (drag&drop possibilities, no caching necessary,..)

What problems do you solve with the product?

We handle all our email marketing activities (newsletters, triggers, transactional emails) through Campaign.

    • ,

    Was gefÀllt Dir nicht?

    For the team it is good that there are the predefined CI templates or master templates based on it, so there is little to go wrong. Since I come more from the creative side, I would like to have more possibilities here, as I am used to from visual editors. To be able to quickly and flexibly create different/special newsletters. Especially since there are already in other company products e.g. CMS, let’s see, maybe something will happen soon. What bothers me a little bit is that distributed templates can’t be deleted afterwards via a multiple selection.

    ,

    What problems do you solve with the product?

    Distributing newsletters and templates in high numbers across more brand/shop accounts well, customizing them and then sending them out quite straightforwardly. Marketing Automation. Evaluation and analysis to measure success.

    ,

    “Powerful email marketing tool, which has been proven for years and is constantly evolving”

    ,